Introduction
The Certificate in Digital Marketing course is designed for students, entrepreneurs, and professionals who want to build strong foundational skills in online marketing. This course covers essential digital marketing channels, tools, and strategies used to promote businesses, brands, and services in the digital world.
Objectives
After this course student will be able to:
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To understand the fundamentals of digital marketing
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To learn how online marketing channels work
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To gain practical skills in SEO, social media, and paid advertising
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To create effective digital marketing strategies
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To build confidence for freelancing and entry-level marketing roles
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To help entrepreneurs grow their businesses online
Brief Contents
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Introduction to Digital Marketing and Online Business
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Website Basics and Online Presence
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Search Engine Optimization (SEO) Fundamentals
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Social Media Marketing (Facebook, Instagram, LinkedIn)
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Content Marketing Basics
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Email Marketing
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Google Ads Introduction
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Facebook & Instagram Ads Basics
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YouTube Marketing Basics
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Online Branding and Reputation Management
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Web Analytics Basics (Google Analytics)
Course Project
Students will work on practical projects such as:
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Creating a digital marketing plan for a business
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Designing social media content and campaign ideas
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Setting up a basic SEO plan for a website
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Creating and analyzing a sample ad campaign
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Developing a personal or business online brand
These projects provide real-world exposure and practical confidence.
Certificate
- After successful completion of the course, assignments, and final project, students will receive a Certificate in Digital Marketing from Aayushman Institute of Professional Studies, recognizing their digital marketing skills and career readiness.